Fathom Strategies is the “unconsultancy” in business and marketing strategy, established in 2004.

What is "unconsulting"?

• Fathom solves problems by bringing together fact-based analysis, observation, curiosity and intuition in unique and effective ways.
• We do so in an open and honest manner – often challenging sacred cows – with sensitivity for people and cultures
• Fathom employs proven disciplines without the rote use of off-the-shelf  toolkits, rigid processes and recycled templates.
• The benefits of this approach include:
  • Flexibility
  • A genuinely collaborative approach
  • Building on work and processes that your company has already invested in
• Unconsulting is about tailoring solutions that fit individual clients and their individual needs. It is about applying learning from diverse markets and categories in creative ways, for instance:
• Applying lessons learned in the grocery business to a telecom problem and in the process uncovering opportunities for growth through new distribution strategies
• Translating learning from packaged goods to the highly competitive world of daily newspapers 
• Using the principles of customer-centricity to help focus not-for-profit enterprises and regulatory bodies – for example, helping a federal regulator define policy and set service standards by soliciting the views of those it regulates
• Finding new opportunities for growth for a US-based quick service restaurant operator… in the company’s own existing research files 
• Unconsulting has no guru and no single method, but many teachers.*
  

* With apologies to Van Morrison

We create actionable solutions to specific strategic, marketing, branding, customer and employee challenges. We:

• Focus on getting things done
  
• Achieve measurable, sustainable results
  
• Offer a value-driven, lean, nimble, client-centred approach
  
• Deliver tailor-made solutions addressing each client’s unique needs

At Fathom, actionable solutions begin with:

• Thoughtful measurement of the challenge
  
• Being open to many conventional and unconventional sources of insight
  
• Penetrating the minds of your targets
  
• Understanding the space you occupy
  
• Defining the space you seek to claim

In its nautical context, to “fathom” is to measure depth. Fathom also means to be open, to penetrate and to come to understand.