seven of twelve
Technology
Driving Organic Growth - U.S. Tech Company
Technology · Growth
the case studyChallenge, approach, result.
1the challenge
Challenge: A Minneapolis technology provider to U.S. municipalities was showing weak organic growth. The private equity owners were concerned this would deter potential acquirers.
2the approach
Approach: 532 municipalities in six U.S. states were analyzed to identify strategies to accelerate revenue growth. The learning included category penetration levels, market share for key players and satisfaction levels. The key business drivers, barriers and opportunities were mapped, as well as other issues affecting brand adoption.
3the result
Result: The analysis validated the strong long term potential for organic growth and created a road map to capture that growth. It was key to the highly profitable sale of the business.