High Margin Growth - Household Brand

Consumer · Growth

the case studyChallenge, approach, result.

1the challenge

Challenge: Identify a new high-margin growth opportunity for a multi-billion dollar consumer goods company competing largely in commodity markets.

2the approach

Approach: Working with a brand team and a Six Sigma leader, we identified a high-potential opportunity, assessed the market, analyzed the competition, framed the manufacturing, supply chain and pricing strategies, developed volume forecasts and pro-forma profit and loss statements.

3the result

Result: The plan was approved by the board of this public company.