growth plan & sale - food brand

Built a three-year strategic plan to grow a successful private food business from $120 million to $200 million in revenues. Challenged the company’s traditional measures of profitability leading to a fundamental shift in the way the product portfolio was viewed, resulting in the immediate pruning of unprofitable SKUs. Defined un-met consumer needs that the company could credibly meet and identified competitive sources of volume. The plan was implemented, the revenue targets were met and the company sold achieving the shareholders’ objectives.