turnaround & sale - premium vitamins

Defined a new path for growth for a manufacturer of premium vitamin supplements by crafting, articulating and securing alignment around a compelling vision and mission for the organization. Took the business from a loss position into double-digit growth, ultimately culminating in the sale of the organization for a high multiple. Re-energized the customer base through the implementation of a strong strategy including the introduction of a new customer relationship program. Leveraged internal expertise to offer innovative new product development, restructured pricing to focus on profitable SKUs and re-engineered the manufacturing facility to cost effectively and achieve higher throughput. Instituted culture change including revised incentives and rewards, to empower team members to take ownership and accountability for their piece of the business.