software business model analysis

Conducted an assessment of the business opportunity for a cloud-based technology company operating under a SaaS (Software as a Solution) business model on behalf of a commercial fund, which had entered into court protection under CCAA.  Completed an in-depth analysis of the future health and growth potential of the various markets in which the firm competes as well as an assessment of its readiness and ability to successfully deliver against the opportunities therein.  Developed a detailed 10-year financial forecast showing that the significant losses incurred due to high customer acquisition costs in the early years were more than paid back in the later years, making this a solid investment opportunity for the Fund.  As a result the Fund reinvested in the business, which continues to grow and prove the merits of its value proposition.